saltedcaramel

saltedcaramel.

Skip the 500 hellos.

We want the fifteen who cared enough to say hi with a toffee — not the five hundred who typed ‘hey’ and left. Your inbox, on your terms.

Isha, 26

Slow SundaysCeramicsSunday runner
Fewer messages. Better ones.Now on Google Play.For women who deleted the other apps.'Hi' isn't free anymore.Sweet, on your terms.One conversation, not a queue.Fewer messages. Better ones.Now on Google Play.For women who deleted the other apps.'Hi' isn't free anymore.Sweet, on your terms.One conversation, not a queue.Fewer messages. Better ones.Now on Google Play.For women who deleted the other apps.'Hi' isn't free anymore.Sweet, on your terms.One conversation, not a queue.

Why women stay

Dating apps were supposed to filter for you. They stopped.

When ‘hi’ is free, everyone says hi and nobody says anything. So we put a price on the opener. Small enough that it’s never the barrier. Real enough that people think first.

Fifteen at a time

You see the fifteen who cared enough to send something sweet. Not the five hundred who typed 'hey'. Your feed refreshes when you're ready.

'Hi' has a price

Men bring a toffee, a chocolate, a small salted-caramel bar — a tiny gesture that costs a few rupees. Enough to make people pause before saying anything.

Your inbox, on your terms

You reply to who you want. You never see the ones you don't. No streaks, no read-receipt guilt, no ghosts hanging in your matches list.

How it works

Three moves, that’s it.

The gesture

He sends you a small salted caramel.

Not a swipe. Not a super-like. A tiny paid gesture — cheaper than a coffee, but never zero. Which means he considered you before he did it.

The feed

You see the fifteen who cared most.

Your weekly feed shows the fifteen highest-value gestures. Not five hundred hellos. Not a queue of unread. Fifteen names, ranked by how much they invested to reach you.

The reply

You reply. Or you don't.

Silence is a full sentence. No one is notified they were passed on. No one can argue with your inbox. Your time stays yours.

Anonymous letters

What women say when no one’s watching.

Unedited. Unmoderated by an algorithm. Written by 7 women and 3 others who’ve had enough of the inbox. You can write your own below.

Woman, 24

I deleted Bumble after a work trip. 3 days offline, came back to 340 unread. I read 4. The other 336 said the same thing.

Anonymous letter5 days ago
Woman, 22

The problem isn't that men aren't nice. Most of them are fine. It's that I don't have the energy to sort through 500 fines to find one great.

Anonymous letter6 days ago
Man, 29

I'm a 29-year-old consultant. I've paid for Bumble Boost, Hinge, everything. I'd rather actually pay per person than pay to boost my ghost profile into a queue of 500.

Anonymous letter1w ago
Woman, 26

First thought when I read the tagline: 'oh so you're going to charge them ₹99 to say hi to me?' Yes. Yes I am okay with that. That is such a small price for peace.

Anonymous letter1w ago
Woman, 23

I want to say I hate all dating apps but the truth is I miss the idea of meeting someone. I just don't miss the inbox. If this filters the inbox I'm in.

Anonymous letter1w ago
Man, 31

Honest question — will this feel less humiliating than paying for 'Super Likes' that get ignored? Because that's what dating apps sold me the last five years.

Anonymous letter1w ago
Woman, 25

My favorite feature is that only 15 men reach me. I know it sounds crazy but 15 is the number that fits into a week I have to live.

Anonymous letter1w ago
Woman, 27

I told my girls' WhatsApp group about this. Every single one wanted an invite. Nobody asked about the mechanic. They asked when they could delete Bumble.

Anonymous letter1w ago
Anon, 28

Skeptic here. If this works women will love it and men will complain. If this fails it's because men decided 'attention' should stay free. Watching with popcorn.

Anonymous letter1w ago

Write one yourself

Anonymous · 400 left

Send us a letter. No name required.

Not moderated by an algorithm. Written by you.

Available now

Sweet, on your terms.

Download Salted Caramel. Fifteen names in your week, not five hundred. Only on Google Play for now — iOS coming soon.

Free to join. Free for women. Men bring the toffee.